Let me share an interesting observation by an online marketing expert where in has matched up Maslow hierarchy with social media. He has mentioned how one should work step by step while drafting social media strategy. Social media enthusiasts should look at the following progression as they move more into the social marketing tactics. It’s important that basic of each is covered before moving to next.
Blogging-Is the first thing to do. One should read blogs(Google reader or bloglines),comment on blogs and then blog. It gives way to other social media activites.One can publish blog on blogger, word press and type pad.
RSS-Next step is to use RSS technology, it helps is aggregation and filter around subjects and using RSS as a tool helps is re creating the content some tools are mysynidacate,google news and feedburner
Social search- Various directories publish reviews. It’s a wise decision for small business owners to participate here Insider pages,google maps,yahoo local,local.com,judy's book and yelp.
Social Bookmarking-One should bookmark on social bookmarking sites like stumble upon,reddit,dig.Social bookmarking is good way to make traffic.
Social Networking-participating in Facebook and Myspace is next step, but one should make sure that many of the above needs have been met. These networks take time to succeed.
Micro blogging-This social tools are likely only confuse most small business owners first of all it’s not clear how to use them to the benefit of small business owners secondly it’s not understandable why small business owner should squander the time.
Maslow stated that self actualization is a stage where it is difficult to reach and so is social marketing on thwirl, twitter and plurk.
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