How social media can be embraced by different departments of the company

There are diverse lines of attack through which company can influence social media and achieve business goals.Social media vehicles can be chosen depending upon the organization goal and as per the objective to be realized by respective department

Corporate leaders who have robust understanding and want to increase knowledge can do so by constructing a blog and working on twitter.

Marketing professionals who need guide to place content and erect traffic, should create their online presence in websites like digg, reddit, newsvine, stumble upon, youtube.

PR professionals might be concerned with what public is stating about products and services, he can do so by logging on to technorati and amazon and commenting on digg, newsvine, youtube and stumble upon.

Hr and sales people are always on hunt for set of connections and tools to create new business and establish new employees they can do so by making accounts on linked IN, face book