Saturday, December 6, 2008
Friday, December 5, 2008
Who will win the race-seo or social media?
The people are still at variance about what is better seo or social media.
But the thing is both of them need to work together. Social media is all about connecting with people and building trust while seo is structuring a website that ranks in the search engines for keywords that you want to target.
Social media and seo needs to work together and marketers need to understand that.
Marketers need to learn how to make two different apparatus with two different rationales and become skilled at both working for us .It’s important for marketers to educate seo and social media workers to work together
They’re two different apparatus with two different rationales and learning how to make both leverage is the solution to being successful online. Understanding the desires of social media and search engine users is the key to amalgamate the strategy for good marketing.
The conclusion is both of them are equally important for getting search engine results the way air and water are essential for existence. Yes, you are right there is no race between them and both need to coexist.
Yeah,together they can and together they will.
Tuesday, December 2, 2008
Why social media should catch your attention?
Cost saving –The good thing about social media is it doesn't require million dollar budget. Smo can give so many visitors with an advantage of user coming back to website time and again.
Immediate Results- Sometimes Marketers and PR get vexed when their efforts don’t gather in the mammoth exposure. Social media permit speedy distribution of data.
Social media let on the spot diffusion of news, image, audio, video and other multimedia content. Condensed and to the point content is handpicked by bloggers, pr sites which gets colossal promotion.
Wider Coverage-All-encompassing coverage is feasible through social media as news is attained by larger reader base than typical media channel.
The number of consumers using the Internet to contact and distribute information continues to rise sharply. For example, one recent study showed that almost one out of every four Internet users – over 41 million people total in 2006 – visits My Space on a regular basis.
Fewer manpower-Paramount thing about social media is it can do the trick with lesser people. In fact the most effectual online association is free personal communication from a business owner to his community.
Branding The valuable tool that augment the awareness and image are social media and blogs.Blogging facilitates in increasing brand recognition and awareness by spreading the word about company and its product
Social media, and blogs in particular, can be a highly useful tool for enhancing both awareness and image. Blogging can help broaden the expression about a company, its products, and its services to more people, radically increasing brand recognition and awareness.
Instant feedback-Social media rally round to get feedback on how its product is doing, how small tweaks can do wonder for the product, what new features can be incorporated, how well the product is being taken by the target audience that can change the brand perceptions and preferences.
Wednesday, November 26, 2008
Are you on LinkedIn?
You can view presentations apart from commenting and adding them as favorite.
This new application can act as a potent way to share expertise with your network, check out the presentations of your colleagues, find authentic professionals. It’s an excellent approach to market your thoughts to other natives and gain knowledge from other people.
Files can be uploaded upto 100 mb. Formats that are supported by them are ppt,pdf ,odp and doc.
You can import your existing presentations and bring to life you’re Linkedin profile. So,what are you waiting for. Start exploring!
Monday, November 10, 2008
All about blogging…………….
1. Use trouble free tool like blogspot.com, wordpress.
2. Always add little bit of humor in it
3. Briefness- write a small post instead of long post
4. it’s always make sense to end with a question. Readers can be captivated easily if the blog ends with the question
5. Comments on the blog should be responded back as soon as you get one.
6. One effective way to get the attention of bloggers and readers is through commenting and reading their blogs.
Friday, October 31, 2008
Where to publicize in this milieu of economic slump?
Companies are slicing advertising budgets as existing financial ambiance is not allowing to spend heavily on promotional activities. The need of the hour is to get creative.
Businesses are clinching social media as it provides low cost solution to businesses. As, businesses can gain a great deal through set of connections provided by SMO.
Do I need to tell you what all should be done. I think this image is self explanatory.
Wednesday, October 15, 2008
How social media can be embraced by different departments of the company
There are diverse lines of attack through which company can influence social media and achieve business goals.
Corporate leaders who have robust understanding and want to increase knowledge can do so by constructing a blog and working on twitter.
Marketing professionals who need guide to place content and erect traffic, should create their online presence in websites like digg, reddit, newsvine, stumble upon, youtube.
PR professionals might be concerned with what public is stating about products and services, he can do so by logging on to technorati and amazon and commenting on digg, newsvine, youtube and stumble upon.
Hr and sales people are always on hunt for set of connections and tools to create new business and establish new employees they can do so by making accounts on linked IN, face book
Social media trustworthiness
It’s important to augment social media trustworthiness as it will help in promoting. Having influence on diverse social media sites allows funneling traffic in a number of ways. However, in order to get that status it’s vital to have credibility. Let’s take a sneak peek, how can we get it
1. Have a good picture
It's very important to have an online presence. It would be good to have a real photograph as people would be able to relate to you in a better way. Community reacts in a better way to notice another human.
2. Try Not to Spam
It’s advisable to submit other good content or submit content of a popular website .Save it and submit it when you get in a commanding position on the community.As, submitting your own content on new account has chances will quickly give you spammer status and you don’t want that now do you.
3. Pick a good name
One should go for original name that people will not shy away from. As it will garner long term social media traffic instead of just rankings. There is no point picking a spammy keyword filled name. It doesn’t make sense to have name like Aggressive marketer. People will stay form you.
4. Timing
Most of the social media sites mainly have US traffic, we need to encash that. In case you submitting a story at 9 pm you will have tough time getting to the front page or voted up. The wise decision would be to submit content in the morning or afternoon when more people are searching all the social networks.
5. Perfect Timing
Most of the social media sites you are using have predominantly U.S. traffic. It would make sense to draw on that to your advantage when you are submitting content. Probability of being voted up if we submit story at 9 pm less. Submit your content early in the day, or in the afternoon when there is more people scour across all of the social networks. It’s better to submit stories when everybody is online.
6. Don’t be hasty with voting
If you vote for every person on the community, it would not take you places. It makes sense to scrap only good content. Start making friend’s with people who carve up for same interest.
7. Have Depth in Your Posting
Not submitting your own content at first is important, but you also have to diversify what you are submitting.
Submission of stories should be done of real news stories, or news related to your area of interest. Submitting hundred pieces of content a week on how to get online traffic will in all likelihood put you in the spammer sort to those who spot what you have submitted.
It’s important to create credibility and authority as without these a person will not be able to create a large audience. There are routes which will get quick traffic but will lead to spam. Traffic will die out quickly and there is possibility of getting the accounts banned.
Monday, August 18, 2008
Social Media Under arrest
Digg, Stumble upon, Reddit- There’s a tremendous swell of interest in social bookmarking.These three musketeers organize social news remarkably.
Delo.icio.us-. absolutely delicious for online marketing ninjas who want to manage bookmark of pages. Delicious pioneered tagging in the year 2003.
Wikipedia-This is one website I’m thoroughly impressed with, as apart from providing information on everything under the sun it can be amended as well.
Flicker – On this website you can not just manage your photos but also share it with friends. Social media marketer’s can give a link after uploading the photos of their product or service
News Vine –do you have quality news? And are not aware of place where you upload it.Newsvine is the perfect destination for submitting news and top of that it’s very swift so the user is assured of news being singled out and featured.
Yahoo answers-It is preeminent way to get brand publicity as a person can woo online audience by answering question in one's area of expertise.
Saturday, August 9, 2008
Blogging Rules
Blogs are very valuable marketing tool, blogging scores over any other social media activity because
-It provides unsullied content to the website
-There are diverse ways to promote blog through directories and link
-Starting blog and optimizing is not very time consuming
-Search engine tend to optimize it quickly
- It helps is networking as well, you can connect to people in the field of one’s interest
Online users are searching for information and disseminating information through blogs is a wonderful medium for communicating the message.
Monday, August 4, 2008
Benefits of promoting on social networking sites
Social networking is a potent vehicle to drive visitors to the website; a company can do a range of things to get the visitors and brand the company online
Benefits of launching a page on social networking sites like orkut, facebook, myspace are:
Video/multimedia promotion- Any multimedia prepared for company can be displayed through social networking site.
Recent developments-Our competitors can be made aware of recent developments, latest updates in the company as pages can be customized in a fraction of seconds.
Blog- Many websites like Facebook and MySpace have a free blog on each page they create, which means you can have the double exposure of blogging while having your social network page as well
Building Contacts – Social networking company websites are a great way to build contacts. People with similar interests will find your page, and link to it with what these sites refer to as “Friend lists”.
Thursday, July 31, 2008
Benefits of social media
Smo helps in following ways:
1. Launching the website
2. Helps in getting the traffic and back links
3. Ensures faster indexing and obtaining votes.
It is important that we do social media optimization frequently.
Wednesday, July 23, 2008
Step by step-Social Media
Let me share an interesting observation by an online marketing expert where in has matched up Maslow hierarchy with social media. He has mentioned how one should work step by step while drafting social media strategy. Social media enthusiasts should look at the following progression as they move more into the social marketing tactics. It’s important that basic of each is covered before moving to next.
Blogging-Is the first thing to do. One should read blogs(Google reader or bloglines),comment on blogs and then blog. It gives way to other social media activites.One can publish blog on blogger, word press and type pad.
RSS-Next step is to use RSS technology, it helps is aggregation and filter around subjects and using RSS as a tool helps is re creating the content some tools are mysynidacate,google news and feedburner
Social search- Various directories publish reviews. It’s a wise decision for small business owners to participate here Insider pages,google maps,yahoo local,local.com,judy's book and yelp.
Social Bookmarking-One should bookmark on social bookmarking sites like stumble upon,reddit,dig.Social bookmarking is good way to make traffic.
Social Networking-participating in Facebook and Myspace is next step, but one should make sure that many of the above needs have been met. These networks take time to succeed.
Micro blogging-This social tools are likely only confuse most small business owners first of all it’s not clear how to use them to the benefit of small business owners secondly it’s not understandable why small business owner should squander the time.
Maslow stated that self actualization is a stage where it is difficult to reach and so is social marketing on thwirl, twitter and plurk.
Friday, July 18, 2008
Viral Marketing
Viral marketing is way to spread the marketing message wherein one person passes on a message so that coverage and control of message increases exponentially.It’s like a virus which explode the message to millions.
Hotmail.com Example:
They gave away free e-mail addresses and services, attached a simple tag at the bottom of every free message sent out: "Get your private, free email at http://www.hotmail.com" and, then people e-mail these messages to their own network of friends and associates, people who saw the messages signed up for their own free email service and propelled the message wider to their associates
Saturday, July 5, 2008
Social Media-Introduction
"Social Media is not a fad ,gradually it will impact almost every role,social media is very big.Around 100 million videos are watched on you tube and more than 200 million users are on social network MY SPACE."
At this time ,there are basically six kinds of social media,
"Social Media is not a fad, gradually it will impact almost every role, social media is very big”
You Tube is the leader in online video, and the premier destination to watch and share original videos has 100 million videos and there are 200 million users on social network site My Space.
There are seven kinds of social media
Social Networks: Facebook , Bebo, My space,Orkut.
Wikis-On Wiki people put in content and amend the information as well.
Podcasts-Audio video files
Forums
Content Communities-they organize and share particular kinds of content for example flickr,
Microblogging- It is social networking shared with blogging
Viral Marketing-It’s all about leveraging the media or network marketing.
